Social Media Optimization (SMO)

The number of internet users who visit social networks and social media has increased ten-fold in recent years. Because of our constant monitoring and trending of the market we recognize the importance of Social Media as a strong marketing tool.

Sites like Facebook and Twitter and others have exploded in popularity and not just with the under-20 marketplace. Social Media Marketing (SMM) or Social Media Optimization (SMO) is becoming the mainstream of creating and maintaining branding and exposure.

You may be thinking, "I don't know anything about Twittbook or FaceSpace" but you're customers certainly do. And so does your competition. Social Media is everywhere these days. Aren't you ready to finally catch the wave up instead of on the way down?

Here are some interesting statistics regarding Facebook usage:

More than 350 million active users
More than 35 million users update their status each day
50% of our active users log on to Facebook in any given day
More than 700,000 local businesses have active Pages on Facebook
Pages have created more than 5.3 billion fans
Average user sends 8 friend requests per month
Average user has 130 friends on the site
Average user spends more than 55 minutes per day on Facebook
Average user writes 25 comments on Facebook content each month
Average user clicks the Like button on 9 pieces of content each month
Average user becomes a fan of 2 Pages each month
Average user is invited to 3 events per month
Average user is a member of 12 groups
There are more than 65 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.

Companies like Ford, JetBlue and The Home Depot utilize social media to communicate with their customer to conduct research and send them special offers. Restaurants, Grocery Stores and specialty boutiques and other local businesses use social networks to keep their customers in the loop on everday and weekly changes, specials or limited time offers. How do you have a conversation with your customers?

One of the successful uses of social networking marketing is in the restaurant industry. Restaurant owners and managers are utilizing Twitter to offer their customers specials on slow nights. Instead of watching the staff fill the salt and pepper shakers, imagine sending out a tweet that offers your customers the chance to come in NOW and get $10 off! Or build your Facebook fan base and offer everyone a free appetizer when you reach 10,000 fans - think of the rest of their bill when they come in for that appetizer. What will you offer to your first 10,000 fans?

Please click the button below to find out how we can assist you in buliding your brand and bringing new and exisiting customers to your doorstep more frequently and effectively.


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